Associate Professor

Dept. of Communication Arts and Sciences
The Pennsylvania State University


Evaluating the Effectiveness of the CIR

Objective 5. Altering Strategic Political Choices

Field research on campaign organizations could provide a fifth and final form of data useful to assessing the effectiveness of the CIR. In the long-term, the CIR could alter the strategic choices made by political professionals during initiative campaigns in the following ways:

Objective 1. Reaching Sound Judgments

Objective 2. Producing Influential Information

Objective 3. Transforming Public Attitudes and Habits

Objective 4. Inspiring Public Officials

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