Associate Professor

Dept. of Communication Arts and Sciences
The Pennsylvania State University

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Evaluating the Effectiveness of the CIR

Objective 5. Altering Strategic Political Choices

Field research on campaign organizations could provide a fifth and final form of data useful to assessing the effectiveness of the CIR. In the long-term, the CIR could alter the strategic choices made by political professionals during initiative campaigns in the following ways:

Objective 1. Reaching Sound Judgments

Objective 2. Producing Influential Information

Objective 3. Transforming Public Attitudes and Habits

Objective 4. Inspiring Public Officials

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